Thorough and Professional Keyword Analysis
To achieve more visitors and better Google rankings, a thorough keyword analysis is the first and most crucial step. Our goal is clear: We aim to boost both visibility and traffic through precise and strategic keyword analysis.
How do we achieve this? Our comprehensive keyword analysis forms the foundation of all our content work and link-building strategies. A thorough analysis helps us identify keywords that not only drive traffic but also convert visitors into customers.
How We Conduct Keyword Analysis
A keyword analysis requires solid experience, as no two analyses are the same. At Partnertext, we have staff with strong expertise in this area. Read on to learn more about our process.
Current Situation
We start with a detailed analysis of the current situation to quickly assess the existing SEO efforts—or lack thereof. We gain a clear overview of performance over recent years.
Competitors
Next, we analyze the major competitors in the market. How do they approach SEO? Which keywords do they use? Where are they focusing their efforts? This analysis shows where to start and identifies low-hanging fruit.
Analysis of Relevant Keywords
Using our preferred tool, Ahrefs, we identify relevant keywords based on different search intents, aiming to target a broad audience. We focus on both transactional and informational keywords.
Clear Overview
We compile all our data into a clear overview of keywords, showing the number of monthly searches and the competition level for these keywords. This analysis can form the basis for our further work, including content creation and link strategies.
Benefits of a Good Keyword Analysis
The essence of keyword analysis is to find the right keywords that will generate more traffic, attract more visitors, and ultimately achieve higher rankings in search results.
A thorough keyword analysis helps understand which words and phrases the target audience uses when searching for products or services. This enables optimization of content to make it more relevant and attractive to potential customers. By targeting the most effective keywords, you can enhance visibility and ensure a better conversion rate.
In-Depth and Professional SEO Analysis
At Partnertext, we are passionate about understanding why a client either performs well or poorly. The answer often lies in a thorough SEO analysis, which also kick-starts our work with content and link building.
An SEO analysis is crucial as it provides valuable insights into the target audience, competitors, and visibility on various search engines. Besides providing insights and an overview, a good SEO analysis helps identify errors and opportunities for action. It is essential for mapping out how to increase visibility on search engines relative to the target audience.
Integration with Other SEO Strategies
Link Building
Keywords also play a central role in an effective link-building strategy. By identifying the most relevant and valuable keywords, we ensure that the links we build point to pages optimized for these keywords.
A strategic approach to link building, closely integrated with our keyword analysis, maximizes both visibility and authority.
Content Marketing
Effective content marketing is inherently linked to a thorough keyword analysis. The keyword analysis guides us in developing content that addresses user search intents and needs, maximizing the relevance and effectiveness of content marketing. A harmonious interplay between keywords and content creates a strong SEO strategy that drives both organic traffic and conversions.
Adapting to Algorithm Changes
Google and other search engines regularly update their algorithms to improve search results and adapt to changes in user behavior. Our keyword strategies are designed with flexibility to adjust to these updates. When significant changes occur, we analyze how they affect performance and adjust the strategy accordingly. This ensures the strategy remains competitive regardless of the latest changes in search engine ranking factors.
Our approach ensures that our keyword strategy is agile and can quickly adapt to new SEO trends and requirements. By staying updated with the latest SEO developments and implementing necessary adjustments, we maintain and enhance visibility in search results.
Maximizing SEO Results with Precise Data
We use advanced tools like SEMrush, Ahrefs, and Google Keyword Planner to obtain precise data and in-depth insights. These tools help us identify high-performing keywords, analyze competitor strategies, and monitor changes. By leveraging these tools, we can optimize keyword strategies and maximize their effectiveness, ensuring we target the most relevant and lucrative keywords for each business.
This allows us to identify which keywords drive the most traffic, which convert best, and where there are opportunities for further optimization. Through ongoing data analysis, we ensure that SEO efforts are both targeted and effective.